M Marlow by InstanceGenie
Works inside ServiceNow — no platform install

Meet Marlow, your AI teammate for ServiceNow

Marlow sits in a side panel next to your ServiceNow instance. Just talk to Marlow — query records, open incidents and changes, run AI Agents, draft knowledge, build reports, and test flows. Marlow does the clicking.

Bring your own AI key Your data stays yours Chrome extension
acme.service-now.com
A Marlow
Open a P1 incident for the payroll outage and assign it to the SRE group.
Done ✅ Created INC0104238 — P1, assigned to SRE On-Call. Want me to page the on-call engineer?
Yes, and draft a status update.
Ask Marlow anything…

Built for the way ServiceNow teams actually work

50+
Platform actions
ITSM
Incidents · Changes · Problems
AI Agents
Build · preview · trace
BYOK
Your own AI provider key
What Marlow does

One assistant. The whole platform.

Stop hopping between modules and forms. Describe what you want in plain language and Marlow handles the navigation, the lookups, and the record-keeping.

Records & ITSM

Query any table, open incidents, changes, problems and tasks, add work notes, approve requests, and fill forms — conversationally.

AI Agents & Now Assist

Inspect agent hierarchies, author instructions, preview behavior, and analyze execution traces to debug what your agents actually did.

Knowledge

Draft, create, and check out KB articles, browse categories, and turn a resolved ticket into publishable knowledge in seconds.

Reports & insight

Ask for the numbers you need and Marlow pulls records, aggregates them, and summarizes trends — no report builder required.

Guided browser testing

Have Marlow walk through a flow in the browser, capture what happened, and produce a shareable test report you can trust.

Skills that fit your org

Teach Marlow your team's procedures once. Admins publish org-wide skills so everyone gets the same expert playbook, tuned to your instance.

How it works

Live in three steps

1

Add the extension

Install Marlow for Chrome and sign in with your organization account. Nothing to deploy on the ServiceNow platform.

2

Connect your key

Use your organization's managed AI key or bring your own. You stay in control of the model and the spend.

3

Open the panel & ask

On any ServiceNow tab, open the side panel and start a conversation. Marlow detects your instance and gets to work.

Pricing

Plans that scale with your team

Bring your own AI key on every plan — you only pay us for Marlow, and pay your AI provider directly for usage.

Individual

For solo admins & developers.

$—/mo
  • Full platform toolset
  • Bring your own AI key
  • Local skills & memory
  • Single seat
Start free
Most popular

Team

For teams sharing one workspace.

$—/seat/mo
  • Everything in Individual
  • Shared org AI key or per-user BYOK
  • Admin console & seat management
  • Usage & activity visibility
Get started

Enterprise

For organizations with governance needs.

Custom
  • Everything in Team
  • Custom branding (white-label panel)
  • Org-wide skills & model policy
  • SSO, feedback roadmap & priority support
Contact sales

Pricing shown as placeholders — final tiers coming soon. Reach out and we'll get you set up.

Questions, answered

Do I need to install anything in ServiceNow?

No. Marlow is a browser extension that works alongside your existing ServiceNow session — there's no scoped app or plugin to deploy on the platform.

Whose AI key does it use?

Yours. Use your organization's managed key or bring your own provider key. Admins can set a shared key, allow per-user keys, and even lock everyone to a specific model.

Is my ServiceNow data safe?

Marlow acts within your own authenticated session and your permissions. Destructive actions require confirmation, and your credentials are encrypted and never exposed.

Can I customize Marlow for my team?

Yes. Publish org-wide skills so everyone follows your team's procedures, and on Enterprise you can white-label the panel with your own name, logo, and colors.

Meet your new ServiceNow teammate

Spend less time clicking through forms and more time solving problems. Get Marlow up and running in minutes.